Are you ever surprised which hardwoods companies survived?  

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mcbrandt
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06/06/2018 11:43 am  

I basically took the 21st century off from  snowboarding after the '01-'02 season. Catching up with all the changes, I'm kind of surprised which companies are still around and which ones aren't. Maybe it's due to some of their popularity being regional? I never really saw Nitros out in the wild, but they seem to be pretty big now. I always thought Arbor was a small niche community brand but apparently not, or not anymore at least. Capita went from a small brand to a manufacturing behemoth. Anyone else surprised some companies died/survived?


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Peter
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06/06/2018 12:32 pm  

Capita story is crazy. Same with Forum/Jeenyus


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mcbrandt
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06/06/2018 1:07 pm  

What actually happened to Forum/Jeenyus? That's a story I haven't searched out yet.


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Peter
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06/06/2018 3:22 pm  

My understanding is that Peter Line sold the entire Four Star umbrella to Burton. Or that Burton bought them....lots of people gave Burton shit for doing it, but I have always wondered couldn't Peter have refused?? (I am by no means an expert on the situation)

Burton dissolved Jeenyus and kept Forum around for a decent amount of time. Eventually sales went down, and Burton took the "good" Forum riders and dropped the rest.


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Gonzo
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06/06/2018 4:18 pm  

IIRC there was a petition back in the day to try convince Burton to give Forum back to Peter Line, which unsurprisingly went nowhere. 


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(@notmikebuckley)
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06/06/2018 6:24 pm  

I wonder if there's the actual story out there somewhere, I remember hearing that Peter didn't want it back and vice versa.  IMO, better that they dissolved Forum instead of someone buying it and turning it into a department store brand.


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tp1_kenobi
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06/06/2018 6:56 pm  

I'm surprised Yes has done it for a decade.  I've met those guys at a few premiere's and good on 'em for keeping it going given their penchant for getting the party on.  Their ability to take Uninc into a new board company with the hype surrounding what happened, and then having Alex Warburton design the boards (I believe) and push new design has been impressive.  I guess the same could be said for Jones, but he seems a lot more business savvy than DCP, RDM, and JP combined.  Plus I think Jones tends to rip off a bit of design from Japan.

When the Mothership dropped for C3, that was big.  Probably the biggest imo for snowboarding as a whole.

Also, Volcom outerwears.


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Gonzo
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06/06/2018 7:56 pm  
Posted by: tp1_kenobi

I'm surprised Yes has done it for a decade.  I've met those guys at a few premiere's and good on 'em for keeping it going given their penchant for getting the party on.  Their ability to take Uninc into a new board company with the hype surrounding what happened, and then having Alex Warburton design the boards (I believe) and push new design has been impressive.  I guess the same could be said for Jones, but he seems a lot more business savvy than DCP, RDM, and JP combined.  Plus I think Jones tends to rip off a bit of design from Japan.

When the Mothership dropped for C3, that was big.  Probably the biggest imo for snowboarding as a whole.

Also, Volcom outerwears.

I like the volcom outwear. im terrified of the day my Lando pants give up and i lose that handy-dandy glove holster. 


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pow_hnd
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06/06/2018 8:39 pm  
Posted by: nmb

I wonder if there's the actual story out there somewhere, I remember hearing that Peter didn't want it back and vice versa.  IMO, better that they dissolved Forum instead of someone buying it and turning it into a department store brand.

The whole story is out there. Peter never owned Forum, he had a small stake in it,  it it was nowhere near a controlling type interest. He never had a say in anything other than some design, never in the actual  business. Forum and the associated companies were going under when Burton took hold of them ( they saved them ) then there was a whole other set of reasons when Burton ended “The Program”, there was nothing to give back at the time, The Program was deep in the red, sure if Pete had a shitload of money he could have bought it, but he didn’t have those kinda funds, and why would he want to take it, this was twice that the company was essentially not turning a profit for a long period of time and deep in the red. 

On top of that, he didn’t “want it back” 

He talks in quite a bit of detail  about this whole story in his F’n Rad poadcast interview. 

There’s a lot of misconceptions about snowboarders who own companies.

For instance lots of people think Jussi owns Mizu. He doesn’t, Tim Pogue is the majority owner, Jussi is literally just an employee with a super small stake.

Jermey Jones doesn’t own Jones and the Yes guys don’t own Yes and JF doesn’t own NOW. They are all owned by Nidecker and those guys all have a licensing deal with Nidecker and that is the reason Jones this next year has bindings that are branded Jones, but guess what they are NOWs. ( it is also the reason that Yes/Jones/Slash catalogs always said our boards ride better with NOWs ) Those guys all have a bit more of a stake than nothing, but it is a license deal and it is Nideckers deal and their money. ( kinda like how Sims wasn’t owned by Tom Sims but he was running it ) They all have creative control over their respective brands but at the end of the day those are Nideckers companies. Gigi didn’t like that deal and it was a huge contributing factor as to the shift/movement of Slash. 

 

 

 


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(@notmikebuckley)
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06/06/2018 9:22 pm  

Thanks for the info @pow_hnd , glad there’s EL to inform me because I know I wouldn’t have ever looked into a lot of that^ 

that said I’m buying a donek


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89c51
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07/06/2018 2:02 am  

I am surprised Allian is still a thing.


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mcbrandt
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07/06/2018 9:01 am  

Yeah, I was always under the impression Forum was owned by some investment group and Peter just picked the team and designed stuff. Then at one point M3 was another brand under the same company that owned Forum. I didn't realize Burton bought Forum. I actually thought Jeremy Jones left Forum for Burton outside of the whole Forum/Burton thing.


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coleslawed
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07/06/2018 11:16 am  
Posted by: mcbrandt

Yeah, I was always under the impression Forum was owned by some investment group and Peter just picked the team and designed stuff. Then at one point M3 was another brand under the same company that owned Forum. I didn't realize Burton bought Forum. I actually thought Jeremy Jones left Forum for Burton outside of the whole Forum/Burton thing.

I think Jeremy actually jumped to Burton right before the buyout.

eat pizza.


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coleslawed
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07/06/2018 11:23 am  

Rome & CAPiTA are rad to see still going. still have their "Start-Ups" interviews saved from my very first Buyers Guide. none of the other brands featured lasted more than a couple of seasons (Andromeda, Galleon, and Elevation, I think).

eat pizza.


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matty
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07/06/2018 2:02 pm  
Posted by: coleslawed
Posted by: mcbrandt

Yeah, I was always under the impression Forum was owned by some investment group and Peter just picked the team and designed stuff. Then at one point M3 was another brand under the same company that owned Forum. I didn't realize Burton bought Forum. I actually thought Jeremy Jones left Forum for Burton outside of the whole Forum/Burton thing.

I think Jeremy actually jumped to Burton right before the buyout.

I think that he left Forum for Burton in 2003, and then Burton bought Forum in 2004?


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