Fuck Backcountry.co...
 

Fuck Backcountry.com?  

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c.fuzzy
(@c-fuzzy)
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06/11/2019 7:23 pm  

Saw several anti-backcountry mentions the past few days and finally had a moment to look into it. I've always had an okay experience with backcountry.com, but I've got to say this new bullshit they're up to is straight corporate asshole garbage and gets me right in the ethos where I get the angry. If they want to choose a ubiquitous term as a name for their company, fine. But to try and then commandeer it as their own with heavy handed litigation against companies that have been using it for a long time... come the fukk on.  Even though it seems today BC.com dropped this lawsuit against Marquette, its still their ongoing tactic. turds.

https://wintrymix.podbean.com/e/73-david-ollila-marquette-backcountry-gets-served/

lingonberry pancakes waffles


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MikeHoncho
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06/11/2019 9:08 pm  
Posted by: @c-fuzzy

Saw several anti-backcountry mentions the past few days and finally had a moment to look into it. I've always had an okay experience with backcountry.com, but I've got to say this new bullshit they're up to is straight corporate asshole garbage and gets me right in the ethos where I get the angry. If they want to choose a ubiquitous term as a name for their company, fine. But to try and then commandeer it as their own with heavy handed litigation against companies that have been using it for a long time... come the fukk on.  Even though it seems today BC.com dropped this lawsuit against Marquette, its still their ongoing tactic. turds.

https://wintrymix.podbean.com/e/73-david-ollila-marquette-backcountry-gets-served/

Yup, fuck those guys.  Buy local and support your local shop!


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Bopuc
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06/11/2019 11:07 pm  

I'd also like to see every company that did a co-branded product with them issue a statement of disavowal/distancing.

You first, Burton, B Corp.

This post was modified 2 weeks ago by Bopuc

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Spenser
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07/11/2019 12:17 am  

What a time to be alive


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Velvet Hammer
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07/11/2019 6:43 am  

It all about building that brand awareness. Are they next?

https://westonbackcountry.com/

 


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c.fuzzy
(@c-fuzzy)
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07/11/2019 7:13 am  
Posted by: @bopuc

I'd also like to see every company that did a co-branded product with them issue a statement of disavowal/distancing.

You first, Burton, B Corp.

My guess is if one does it'll be Patagonia. But I expect for all of them BC is hands down their biggest account. They're likely hoping this whole thing blows over quickly... and unfortunately it might.  

My cynical guess is that they dropped the Marquette suit as a strategy to avoid losing and setting a precedence for other similar suits. 

I hope other companies pick up the torch and fight back. 

Otherwise I'd anticipate backcountry.com will need to see real meaningful loss of sales and a sustained community backlash to consider changing their approach.

lingonberry pancakes waffles


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nmb
 nmb
(@notmikebuckley)
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07/11/2019 7:17 am  

their apology letter was a slimey turd

skier


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Triple8Sol
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08/11/2019 4:22 pm  

They dropped the Marquette suit, but as I understand it, there are still many other pending suits right? Not to mention the many small biz owners that already settled quickly and rebranded to avoid incurring costly legal fees...


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Supra
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08/11/2019 8:05 pm  

I think I read that the Marquette suit was their only ongoing litigation and they dropped it. They're also going to be selling those snowshoe things on BC and bringing the guy in for consulting. I think all the negative FB press go to them, plus everyone attacking their gear dudes on the site chat.

Isn't Black Friday coming up? I bet everything's ok after the big discounts.


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drjcv
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10/11/2019 8:50 am  

Its actually a nice victory, and its cool to see pressure via social media work in a positive way for a change. now only if #boycottpatagonia-for-being-greenwashing-cunts would take off


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kimchi
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12/11/2019 9:21 am  

I have a law license, I've done trademark work, and this nonsense is infuriating (even accounting for the apology). If they'd gone Backcountry Access or Backcountry Magazine, I'd still be pissed over attempted ownership of the word "backcountry" but I'd at least respect the cajones. If you look through who they were targeting... BC obviously targeted small, essentially no-name businesses without the resources to fight sustained frivolous legal action. Fuck that.

I'm not a big "shop local" movement (I'll support local shops that add value, are well-run, and contribute to the community, but won't shop local just because)-- but hard pass on Backcountry for foreseeable future. My business ALONE is probably worth more than the combined impact of all those challenged trademarks, and my business is peanuts to their overall bottom line. The idiocy of burning that good will at scale is incredible.


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